Dina Lohan: Launching Shoe-han Footwear Thu, 8-Oct-2009
Last week, Lindsay Lohan made her premiere as “artistic advisor” for the French fashion house Emanuel Ungaro - and now another Lohan is contributing in the fashion world, as mama Dina will be selling her own line of footwear called Shoe-han.
The line will be affordable and represents a collaboration between Dina and Long Island-based company called “I Love My Shoes.”
The company founder and President is Robert Yeganeh, who said, “She will do a radio and TV commercial and she will sit in on the casting call to find two or three hot girls we need for the commercial.”
Although Lohan will not be designing the line itself, Yeganeh says, “She’ll definitely have a major influence in which direction it will go.”
Announcing the plans, Dina Lohan will announce the new line at a press conference tomorrow.
"She's definitely got a good eye and she's got it together," explained Yeganeh. "She may not be followed as a fashionista but if the shoes are designed right and priced under $100...they will sell."
The shoes will hit stores on Mother’s Day. | 
